Everyone is talking about the digitalization of retail. What are the resulting opportunities and challenges for brick-and-mortar retail? For example, can digital offerings add value to physical stores? How should brick-and-mortar businesses and digital options for access be designed and integrated to ensure customer satisfaction? What are the basic habits of consumers? Which software, apps and devices should retailers concentrate on?
These issues are being hotly debated in the industry and were therefore the focus of the “3rd Retail Summit - Port of Thoughts” held in Hamburg, Germany, on October 1, 2015. Some 300 participants accepted a joint invitation to the event from the Eversfrank Group, an international media company; comosoft GmbH, a company specializing in database-driven media products; and Ebner Stolz Management Consultants.